Thursday, March 03, 2005

Guaranteed!!!


Ugh, so I was watching TV and I can't help noticing the overuse of the word "Guarantee"!
whether it's Money Back Guarantee, Lowest Cost Guarantee, Satisfaction Guarantee, Best Service Guarantee, ...

There was a commercial advertising for $29.99 DSL and they said something like they have the lowest cost and best quality guarantee. I'm like ok.. so I saw on Yahoo DSL for only $19.95, how can this company Guarantee the lowest cost and best quality? ok may be they are charging more for better quality... so I wonder what happens if you call them and told them that they guarantee lowest cost but Yahoo DSL has even lower cost?
Having worked at an Advertising Company, I have also had to put "Guarantee" on the ad, although I know that the company that I made the ads for really sucks and are in no position to guarantee anything, they went bankrupt but they are still guaranteeing everything. If you ever see Phone CO Ads, you'd know what i'm talking about.

Anyway, so Walmart does the same thing. "Lowest Price Guarantee" but I can find the same things in Dollar store for only a dollar, same exact things. How can they "Guarantee" lowest price? should I bring the item to Walmart and say "Hey you guarantee the lowest price but I found this at dollar store, give me my money back?" of course they will, just return the item! but that still won't take away their "Guarantee"

So, my conclusion: "Guarantee" is all hoax. You know, as a consumer, I would avoid companys that "guarantees" anything.